Ubiquitous Synergy Seeker (or USS) consists of one part vocalist/guitarist Ash Bucholz (“Ash Boo-Schultz”) and turntablist/hypeman Jason Parsons (“Human Kebab”). Don’t ask us where these names came from, just know that it IS an indication of how crazy and out there these two guys are! Having garnered acclaim through being “hearted” by Toronto radio station 102.1 the Edge, this duo have taken Toronto and Canada by storm. With the recent release of their album Questamation gaining more and more attention from music lovers alike, we felt like it was time to for us at iheartthemusic to delve deep into the minds of the duo and get serious about who they are…well as serious as we could get!

iheartthemusic: The past two years have been pretty nuts for you two eh?

Jason: Yeah, going from being left to obscurity, to how do you catch up, to how do you get bigger now.

iheartthemusic: That’s true. I mean you did win the CASBY awards last year!

Jason: Yeah it was amazing.

iheartthemusic: Can you pinpoint at all one defining moment for you in the past two years?

Ash: I was actually in Texas and that’s when I found out that our music was on the radio, but not even just on the radio but getting played like seven times a day!

Jason: Also the fact that he [Ash] was in a different place mentally doing some incredible things for himself and I was working in Alberta at the time; that in itself was a pinnacle! It is actually true that the little band that could, without major label support or any label for that matter, could actually still find its way into that realm. Most bands would think that you would have to sign with the four majors and spend all this money and stuff, but we just stayed positive.

Ash: We are in total alignment with the idea that if you truly love something, you let it go. You can push so hard and you can try so hard to make something work and at the time we both were just like “let’s just let this go man”. We were driving ourselves nuts.

iheartthemusic: I truly believe that if you are meant to do something or be somebody then you will and I feel like you guys are a true testament to that.

Jason: It’s like Ben Kowalewicz from Billy Talent has a tattoo on his collar that says never give up and when I saw that I was thinking that I didn’t know if I’d ever get that tattoo but he was basically saying  that no matter what happens, it’s going to happen- which is totally true.

Ash: I mean if we weren’t here having a good time and laughing and telling jokes, we’d be on a roof somewhere digging ditches and dirt.

iheartthemusic: But probably still having a good time and joking around!

Ash: That’s what just kicks our asses!  You know you can dream about something your whole life, but you have no clue what its going to be like until it actually happens. Its hilarious because I still wake up in the morning and my instinct is to put on my work boots but its actually like no, I get to put on these colourful shoes that don’t need to have a big hunk of steel in them because hopefully nothing is going to fall on my toes today!

iheartthemusic: And now you have the cash that if you ruin one pair you can get five more! [laughs]

Jason: [laughs] Exactly!

iheartthemusic: You have had such great success which, I’m assuming, meant that major labels were knocking on your door, so what made you decide to not go the major route?

Jason: We started  our own label basically. We realized that we had a good grip on a business model, but we also had a good manager and an excellent team behind us that we felt that we had found the pieces to start putting the puzzle together. Right now the puzzle is almost complete; we’ve taken it as far as we can take it now based on what we have currently. We financed the whole operation, made all the management and creative calls.

iheartthemusic: It must be nice to retain that control over what is ultimately your future success.

Jason: That’s the compromise you have to make. If that [signing to a major label] is your goal then that’s what is going to happen for you. Like Avril Lavigne signs with SONY in New York, but her only interest at seventeen years old was probably to be taken care of for the rest of her life and be an absolute superstar.

iheartthemusic: And where is she now? [laughs]

Ash: Actually I was listening to Avril Lavigne this morning in my kitchen on top of my fridge next to a sweet potato…I really should not have that sweet potato anymore. I’ve had it for a really long time and it’s got to go in the green bin. I have this habit where instead of putting stuff in the green bin, I just throw it out the window into my backyard. Like if I have a pit of an avocado, I’ll just think that that can just go in the bushes.

iheartthemusic: I feel like that is totally fine!

Ash: I don’t want to hit a squirrel!

Jason: I still have a problem that I can never number two outside. Even if I had to, I would just hold it until the next fifth wheel or something.

iheartthemusic: Far too much information for this interview! [laughs] So how has the process been from self-releasing your first album Welding the C://, to now having a label (your own) backing your recent release of Questamation?

Jason: Creatively, the process seems to work in Ash’s favour no matter how random it gets or how focused it is. The business side of it, which I’m more involved with and our manager, we just try to plug in as many resources and networks as possible for the three of us to make it all happen in sync. It is really hard to maintain deadlines when there is only three of you, but you are still trying to maintain that level of control and of course creativity while at the same time create future opportunities, play shows, do interviews, be places, try to live a normal life and be healthy. I mean it’s a balancing act!

iheartthemusic: And a lot of musicians definitely cannot do that.

Jason: No they can’t and its unfortunate that it happens, but we’ve been through enough emotionally already that this is kind of easy compared to that.

Ash: Yeah, when we were recording our EP, I was roofing for fifteen hours a day, six days a week and then bringing my laptop to work and I was on a roof covered in tar and dirt and it was like ninety degrees and I would have my headphones on thinking I’ve just got to finish this drum part because we have to get it done by tonight. So the process was a bit different because we were still under pressure with this album in terms of getting it out, but in totally different circumstances. It’s just one of those things where its like; life on the road is such a grind, but roofing seventy hours a week while trying to record an EP is a grind. So it makes us very greatful if anything.

iheartthemusic: I wanted to ask you about your “Laces Out” video. How did you guys come up with the concept for that?

Ash: I had been talking about the idea of this neo-vaudeville, so it kind of came out of that. There’s the circus thing, but then there is just randomness: question marks on parachutes falling from the ceiling, etc. Then we kind of put it into the hands of the production company after planting the seed and we showed up day-of and were just like “nice growth”.

iheartthemusic: So the dude in the video isn’t actually a guy that comes to all your shows?

Jason: Yeah we know him. The film company is called Brook Street Pictures and they are from Ottawa and they are incredible dudes. They did their first feature with the guy who played Freddy Krueger.

Ash: Because they mainly make horror movies.

Jason: But they were absolutely inlove with our sound and then came out for a bunch of shows and the director saw something that Ash was talking about and then through the phone between Toronto and Ottawa put together the storyboard and then we went to the Sound Academy and the production company hired like sixty people and it was a full-on production.

iheartthemusic: One thing that I found pretty cool with this new album was that you guys use something called a “z-card”. Can you explain why you decided to use it for your album?

Ash: The ironic thing about that is that I worked in a factory on a machine that made the z-card. I worked there when we [Jason] met during a time when I was not really that accessible or available to society. It’s okay though because Jay kind of helped guide me back to relating to the rest of the world which was really great. It was handy to meet a person to do that.

ihearthemusic: He’s a good husband eh? [laughs]

Jason: [laughs] Exactly!

Ash: Father, son, brother…

Jason: Idiot.

Ash: Yeah, whatever you want. Putz! That’s a good one.

Jason: I hate that word!

Ash: I know eh, who likes that word!? So when the album came along I was like “we should make something that is like a map” and then it kind of came back to where it started.

iheartthemusic: What’s on the horizon for you guys?

Jason: Hopefully we will see Canadians at their various post-secondary institutes in the fall!